(Culture)

This Rosie Huntington-Whiteley x Cult Gaia Collab Sold Out In One Day — & It’s Finally Back In Stock

by Julia Weiner
Presley Ann/Getty Images Entertainment/Getty Images

Hair accessories continue to take the fashion world by storm, making their way onto the head of every Instagram influencer and celebrity imaginable. That's why when Rosie Huntington-Whiteley's Cult Gaia hair accessory hit the web in 2018, it sold out within a single day. The good news is, the model-turned-beauty-mogul's favorite "turband" is officially back in stock and ready for you to shop.

Huntington-Whiteley's digital destination for all things beauty related, Rose Inc., collaborated with Cult Gaia to create the easiest fix for your next bad hair day. The bohemian fashion label, which originally gained popularity for its trademark wooden ark bag, developed the perfect fusion between a turban and a headband, dubbing it the "turband."

This satin-encased, wire hair wrap comes in a variety of colors and prints, but Huntington-Whiteley's stands out from the bunch. Complete with black and mauve accents alongside the understated Cult Gaia logo, this piece is a worthy addition to any hairstyle. Tie your hair into a loose, messy bun and finish it off with this model-approved detail, or embody vacation vibes by using it to keep long, beachy waves out of your face. And considering the hair accessory is marked at only $60, it likely won't be around for much longer.

Cult Gaia

While this headband offers an effortless-looking solution for those days when your hair just won't corporate, it's also a quick way to add a dose of trendiness to an otherwise simple look. It's no secret that Huntington-Whiteley loves a good statement accessory. In fact, she paired her headband creation with bold, 80s-inspired, acrylic earrings for a product shot on the company's website. Counterbalance your adventuresome combination of accessories like the 31-year-old model by wearing something laid-back like a black turtleneck, a white t-shirt, or a neutral-colored knit.

If Huntington-Whiteley's go-to print isn't quite your speed, the Cult Gaia website is full of other headband options. Try a textured black wrap, a playful polka dot, or even a denim version. Ahead, shop the brand's latest restock along with a few other picks approved by The Zoe Report to add to your hair accessories lineup stat.

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