One Of Zara’s Sister Brands Just Debuted Its US Site — & It’s Good


Feeling a little sluggish after the long weekend? There's nothing like the introduction of a shiny new affordable shopping destination to lift your spirits. Which is why you'll probably be excited to meet Pull&Bear, a trend-forward retailer that just made its collection available to American customers online. And all it takes is one scroll through its latest offerings, which are brimming with poppy colors and bold prints, to see that it's destined to be bookmarked by fashion girls from coast to coast.

Though Pull&Bear was started in 1991 and has 970 stores worldwide, the name may still be unfamiliar to you. Why? Because up until now, the brand was not available for purchase in the United States. That's all changing, though, because as of Feb. 19 you'll be able to shop the site — and let's just say between the offerings and budget-friendly prices, you should have your wallet handy.

While Pull&Bear is a new name on the scene in the states, another will definitely ring a bell: Zara. What do these two retailers have in common? Both are part of the same parent company, Inditex Group, which also owns brands like Massimo Dutti and Bershka, among others. Similar to Zara, Pull&Bear combines global trends and street style influences to construct easy-to-wear clothing as well as footwear, accessories, and jewelry for its women's and men's collections.


Upon first glance at the site, you'll immediately notice the youthful vibe and playful styling. If spring wasn't already on your mind, there's no doubt it will be once you click into its new arrivals. The pieces available hit on many statement-making trends, like neon, tie-dye, and bold animal prints, meaning if you're ready to shake up your wardrobe for the new season, Pull&Bear might be the perfect place to start. And if that wasn't enough, the loads of under-$50 price tags you'll see on the site will surely convince you.

Eye-catching pieces, like this neon yellow pleated skirt for $39.90 and this lavender raincoat (perfect for April showers), are just the tip of the iceberg when it comes to what the brand has to offer. As for the accessories? They, too, will allow you to mix trendier styles into your look at a low cost.

Continue on to be one of the first to scoop up styles from Pull&Bear's US online store by shopping below. The brand notes that product is consistently updated and fresh drops arrive in stores twice a week, so make sure you add this site to your weekly shopping rotation.