Proenza Schouler's White Label Puts A Casual Spin On The Brand's Distinct Aesthetic

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Developing a well-rounded closet is the ultimate goal for many. And while it's not something that happens overnight, aspirations of a highly-curated wardrobe are much more attainable than most let on — Proenza Schouler's White Label makes that notion crystal clear. Picking up where the mainline leaves off, the new line's Pre-Spring 2020 collection marks a new chapter for the brand, designed as a more casual take at a more attainable price point.

That said, White Label stays true to Proenza Schouler's DNA by presenting an elevated take on everyday staples that feel fresh and refined. Available now, the line was made with the intention of filling the more relaxed gaps often found in its customer's wardrobe. The lineup itself has a lot to offer, featuring quality essentials that will work hard in just about any closet and last for seasons to come (think, crisp poplin tops with a washed finish, double-faced cashmere, and other luxe knitwear). With pieces ranging from $195 - $1,250, you're guaranteed quality designs that are affordable.

If you're in the market for new outerwear, the double-faced wool cashmere coat, $975, is a great place to start — what with its oversized cut and subtle side slits that allow you to move in this longline topper with ease. Another style worth considering, the chunky ribbed cardigan with a sporty half-zip, $550, can be worn a multitude of ways and has the potential to be both dressed up and down.

However, in true Proenza Schouler fashion, there's a wide offering of bold prints that are perfectly in-line with the timeless animal trend. Its long-sleeve zebra print turtleneck, retailing for $275, is more than appropriate considering just how much wear you'll get out of it — you'll be layering this style all season long.

Courtesy of Proenza Schouler

As for the campaign that Proenza Schouler announced alongside the new collection, photographer Tim Elkhaïm was commissioned to captivate its latest vision. "The renewed expression of Proenza Schouler White Label is brought to life through the Lost and Found campaign," said in a press release from the brand. "The eclectic cast of women navigate the intricacies of New York City, embracing and discovering both the beauty and the magic of the new, the old, and the unknown."

Ahead, are just some of the styles the collection has to offer, but if you're looking to shop the collection in full, be sure to visit Proenza Schouler's website to see the extent of the lineup.