Your New Favorite Underwear Brand Just Launched & Already Has A Massive Cult Following

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Is your top drawer in need of a refresh? Well, there's a new underwear brand on the market ready to help you with just that, and it's poised to become your new go-to. Racking up a waitlist of over 70,000 soon-to-be customers, Parade developed an impressive cult-like following before it even launched. And, once you see what this brand is has to offer you'll understand why it's created such a buzz among shoppers.

Unveiled on Oct. 21, Parade's collection includes colorful underwear made of soft, sustainable fabrics in sizes XS to 3X. "We believe underwear is a connective tissue between bodies and style — it's a vehicle for self expression," notes the brand in a press kit. And Parade's trio of essential styles proves that comfortable, everyday underwear can be just as must a refection of your personality as the outfit you put on over top. Better yet? The direct-to-consumer brand is delivering these quality basics at an affordable price point.

Ringing in for just $9 a pair, Parade's underwear is currently up for grabs in three different silhouettes — the Thong, the Cheeky, and the Boyshort — in a slew of colors. And given their wallet-friendly price tags, you can try out all three styles in a couple of hues without spending a fortune.

Courtesy of Parade

Committed to sustainable fabric innovation, Parade crafted its underwear with a recycled knit called Re:Play, which is described by the brand in its press kit to be made of "pre-consumer waste created during the process of producing virgin nylon." This super-soft, breathable fabric combined with Parade's waistband technology, Freestretch (elastic with sport-inspired performance recovery), makes for undies that'll work with your body and not against it. So, you can say so long to styles that dig in or stretch out and loose shape.

Courtesy of Parade

If you need one more reason to shop, maybe the fact that you can text the brand directly to ask questions regarding styles, fits, and more will have you ready to click "Add to Cart." On top of that, a purchase from Parade will also support a cause the brand cares about: sex education. Prior to launching, Parade already donated over $12,000 to Planned Parenthood of New York City, and now, it'll be donating one percent of all sales to Planned Parenthood across the nation.

Continue on to see and shop this brand new underwear line before everyone else.

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