High prices and inaccessibility can create a hefty barrier in the world of wellness. For those that don't live around the corner from a health-food shop — or, can't afford its products to begin with — trying out a spoonful of elderberry syrup with breakfast is a concept that can feel difficult to materialize in real life. But, this is the reality that Live Better by CVS Health set out to change: What if you could swing by your local pharmacy and pick up a high-quality bottle of that syrup, for a price that doesn't make your wallet cry?
Expect to see more than just buzzy ingestibles, too. For the new brand's June 10 launch, CVS rolled out 80 wellness-related products, from fermented ginger capsules to bamboo toothbrushes. Staples within the industry also make an appearance, such as biotin supplements, charcoal toothpaste, and good old-fashioned multivitamins.
"We are committed to creating quality, innovative and industry-leading products that empower our customers to make self-care a part of their everyday health," noted a press release quote from Brenda Lord, Vice President of Store Brands at CVS Health. "Holistic wellness is a personal journey. With the unveiling of so many new Live Better product offerings, customers have access to high-quality ingredients that reflect the latest wellness trends, at a good value."
Wondering what the value is? Good question. As you can imagine, prices range dramatically across the 80-product line; for example, a 6-ounce tube of aloe vera gel costs only $3.99, while an 8-ounce tub of Live Better Marine Greens Blend will set you back $25.79 (it also features more than 100 servings, though). Certain products are USDA-certified organic, non-GMO, gluten-free, cruelty-free, and vegan, as well.
To shop the new brand, visit CVS' website or a local brick-and-mortar location; the collection will be rolling out in-store and online this summer and into fall. Below, a handful of Live Better by CVS Health products that are destined to become fan favorites.
We only include products that have been independently selected by The Zoe Report's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.