Instagram is a mixed bag. It has its ups and downs, highs and lows, advantages and disadvantages and just about every other pair of opposing phrases you can think of. On one hand, it's a positive outlet to express your creativity whether it's by way of a snap of your new boots, a throwback iconic fashion photo, or even a quote from your favorite author. On the other hand, it also can be an overly-congested, saturated space where uniqueness feels sparse and everything from caption structures to photo poses all start to look eerily the same. Surely there's a sociological study somewhere out there explaining this phenomenon, but in the interest of getting to the point, no academic research references today.
Suffice it to say, when something truly novel bubbles up in my own Instagram feed I take note. Such is the case with celebrity stylist Sarah Slutsky's social media endeavor #createfashionhistory, a reimagining of long-loved fashion shots. "It had been on my mind a long time before it officially took shape. I wanted to find a way to celebrate long-lasting style as well as examine the pieces I already had in my closet," Slutsky explained. "I wanted something that could live alongside #30wears while also looking at some of the most creative and iconic women in history."
Previously, Slutsky started the #30wears project as a sustainability effort that essentially encourages her followers to wear their purchases at least 30 times. "To me, to recreate Fashion history, to wear items we purchase at least 30 times, is a beautiful way to slow down the fashion cycle, feel amazing in the clothes we own and celebrate the talent that has emerged over the years in Fashion, Film, and Culture."
The #createfashionhistory Instagram series features a carousel beginning with an iconic fashion photo — Think Brigitte Bardot in a Breton-stripe tee, Katharine Hepburn in a blazer and slacks, Kate Moss in a moto jacket and acid wash jeans. The second photo in the carousel shows Slutsky, who has dressed in pieces that emulate the style icon's look. The result is a gratifying toggle back and forth the two matching images. Scroll down to see the iconic fashion photos Slutsky has recreated and shop the looks to begin making your own history.