Despite the success of Gaelle Drevet’s first fashion venture, Pixie Market, she couldn’t have predicted the immediate and enthusiastic fanfare of its more-grown-up sequel, The Frankie Shop. The Lower East Side store is a must-visit for NYC’s influential crowd thanks to its curated selection of trend-curious pieces, sourced by Drevet herself. In addition to her own enviable style, Drevet has a knack for finding soon-to-be-cult brands just before their meteoric rise (think: Ganni, Eudon Choi, Walk of Shame, Nanushka, and Materiel Tbilisi), and stocking just enough of their must-haves to put them on every Fashion Girl’s radar.
Drevet, 44, opened up to The Zoe Report about her "sporty chic" style, her most iconic look to date, and the one thing she would buy if money were no object.
What piece instantly makes you feel more confident and why?
I would say anything that’s a bit tomboy, like a shirt or a blazer.
How do you define your personal style?
How has your style played a role in your career? Has it opened or closed doors for you? Has it evolved as a result?
The way you present yourself says a lot about who you are, so it is definitely important to make a little effort when you work in fashion. But if you love it, it should not be that difficult. If you intend to work with certain people or designers, they need to feel confident your aesthetic is in alignment with their branding.
I do like over-the-top accessories that dress you up and give you a bit of Bianca Jagger or Elvira Hancock fabulousness!
What fashion category do you feel is lacking? What would you like to see more of?
Jumpsuits — I always need more!
What is your daily uniform? How has it changed? Stayed the same? Why is it your uniform?
It depends on the season, but it’s usually a pleated or high-waisted pant and a nice shirt, a t-shirt with a blazer, or a dress with flat sandals in the summer. I guess my style is a bit more grown-up now that I have to juggle family and work. You tend to look for easy, chic pieces that you can run around with. Heels are not always your best friends, and I bike everywhere!
What style item do you covet the most? A category, a designer, a specific item? Or what item do you always gravitate towards? What item do you own multiple versions of? Why?
My denim jumpsuits. I think I have a bunch now in white, black, and a few blues, and all my white shirts. They all have something different, the collar, the sleeves oversized or ballooned, the material is silky or not — so many options!
If money were no object, what is one outrageous luxury item you would invest in and why?
I would buy a Bulgari gold snake watch. I do like over-the-top accessories that dress you up and give you a bit of Bianca Jagger or Elvira Hancock fabulousness! No diamonds though.
Can you recall an outfit you have worn that was iconic for you? Either you wore it for a momentous occasion or it signified a turning point in your life or style? What inspired it/how did it happen?
I don’t recall having an outfit that was a turning point for me, I always loved dressing up for the right occasion. For instance, I love red, so I wore a red jumpsuit for my 40th birthday party. I guess it was my way of saying something like, “Yep, I'm still fabulous!"
I’m not sure the conversation around age has really evolved, it’s kind of a logical evolution. You have more experience, and you become more confident about what works for you.
I also wore the craziest outfit for the launch of the magazine Grazia at the grand Opera de Paris. It was a red Hermes gown and a fitted printed origami jacket from Dior, designed by John Galliano, that a friend lent me. It was a fantastic masked ball in the most amazing location. I also own a beautiful hand-embroidered short cape by Alexander McQueen that I think I only wore once, but it was definitely a wow moment.
Which item in your closet is your most beloved/have you owned for the longest and why?
There are many items in my closet that I have owned for way too long. It’s usually clothing that carries special memories of certain times of my life, and I have a hard time parting from them.
How has the conversation around age and style evolved over the course of your lifetime? What would you still like to see change?
I’m not sure the conversation around age has really evolved, it’s kind of a logical evolution. You have more experience, and you become more confident about what works for you. You also get more practical, because you don’t have the same high energy anymore and less to prove.
Have you become more regimented or carefree regarding your style as you’ve matured?
I don’t think I have ever been carefree with the way I look. This is what I do. I always loved fashion, even when I was a journalist I always paid attention to the way things were put together. I still get excited to see new girls with a great style or designers coming up with new ways of wearing clothing. There's never a dull day.
This interview has been edited and condensed for length and clarity.