Free People's Starting A Natural Beauty Line — & Its Very First Product Just Dropped
It's no secret that Free People's beauty and wellness section is a veritable cornucopia of on-trend products. RMS Beauty, Alder New York, APTO Skincare — the list goes on and on. But starting soon, you can expect to see Free People's very own natural beauty line at the boho clothing and lifestyle retailer. And if you just can't wait until the full launch's arrival, the brand has you covered, too. Free People's new Mineral Shimmer, the first product from the upcoming line, dropped online Nov. 4.
And the new multipurpose, birch juice-infused pigments are basically the makeup version of Free People's spirited, feminine aesthetic. Retailing at just $20 a pop, there are four Mineral Shimmer shades to choose from: "Opal", "Gold", "Rose Quartz", and "Amethyst." Each glitzy, easy-to-use gel dries down without feeling sticky, and leaves behind a buildable sparkle that can be applied to your lids, face, or anywhere else on your body.
And remember — the new Mineral Shimmer shades are a part of a natural beauty line. As you could guess, each one is vegan and cruelty-free, and formulated without commonly unwanted ingredients like parabens, silicones, and phthalates. Synthetic colorants and fragrances are left out of Mineral Shimmer, too.
That's not the only beauty launch Free People has up its sleeve, as well: Prepare for Free People's new Lip Juice Balm to arrive on its shelves soon. The $10 lip balm will feature a plant-based formula — including ingredients like coconut, hemp seed, and watermelon seed oil — that'll protect your pout while leaving behind a light sheen. Better yet, you'll get to pick from three flavors ("Ginger Mint", "Watermelon Basil", and "Tangerine Agave") that are all vegan, cruelty-free, and made without artificial colors or flavoring.
And like the Mineral Shimmer, the Lip Juice Balm will be available both online at FreePeople.com and in stores. Until then, shop the very first launch from the brand's upcoming beauty line by scrolling down.