Briogeo Gave Its Best-Selling Hair Mask The Sweetest (Limited-Edition) Update
Let's get one thing out of the way first: Briogeo's new Don't Despair, Repair! mask is cute. Like, shelfie-inspiring, buy-just-for-the-packaging cute. However, this doesn't mean that the new version of the brand's cult-favorite deep-treatment mask doesn't also pack a serious punch. Reformulated for a limited time only, the new iteration of one of Briogeo's best-sellers comes with a helping of — you guessed it — organic, unpasteurized honey.
Which, in turn, inspired the recyclable honey bear-shaped packaging Sephora reviewers already have fallen in love with. And speaking of Sephora: For those who haven't heard of Briogeo's original Don't Despair, Repair! Deep Conditioning Mask, a simple scroll through its product page on the beauty retailer's website will tell you everything you need to know. Formulated to revive over-processed, dehydrated hair, it's picked up more than 1,400 perfect reviews on Sephora's website.
And you won't be paying any extra to try out the limited-edition honey version. The new Don't Despair, Repair! Honey Moisture Deep Conditioning Mask retails for $36 per 8-ounce bottle — the same exact price as the OG Briogeo mask. But this time, it offers all the benefits of the natural humectant, honey; i.e. it will help attract moisture to your hair and retain hydration later on.
Besides the New York-sourced honey, the new mask also features ingredients from the original that helped make it so great — like the elasticity-improving B vitamin panthenol, breakage savior biotin, and a gloss-boosting blend of almond, argan, and sweet almond oils.
And you'll barely notice the new mask in your current haircare routine — in a good way. You only need to use the mask once per week (or even every two weeks) to get all of its benefits; and you just need to leave it on your hair for 5 to 10 minutes, post-shampoo. Though it won't take a lot of effort, the results are major: In a lab study, Briogeo saw that hair that'd been treated with the original Don't Despair, Repair! Deep Conditioning Mask had a 75 percent reduction in breakage after just three uses.
Want to conduct a study for yourself? Keep on scrolling. Briogeo's new Don't Despair, Repair! Honey Moisture Deep Conditioning Mask is ahead. And remember, it's only here for a limited time, so once it sells out it's gone for good.