Cleanliness often comes with a price. After using a disinfectant wipe, you throw it away. You toss the clunky plastic bottle after it runs out of all-purpose spray. Even high-quality, eco-friendly formulas come wrapped up in plastic, destined for your garbage can. It's so commonplace, you probably don't even think about it. But Blueland's new Clean Up Kit — and the brand itself — did.
"My journey to use less single-use plastic began when I became a new mom," reads a quote by Sarah Paiji Yoo, CEO and Co-Founder of Blueland, on the brand's website. "I was horrified to learn that all the plastic I was throwing away was contaminating our water supply and generating hundreds of microplastics in the water and food I was feeding my baby." She went on to add that she wanted to do her part, "but it was impossible to find household products like window cleaner, lotion, and toothpaste that didn’t come packaged in plastic."
You may be able to tell where this is going. When an entrepreneur like Paiji Yoo (who, according to her LinkedIn, has previously worked at game-changing companies like M.Gemi, Rockets of Awesome, and Follain) gets an idea, the rest is history. And that's where Blueland comes into play: The brand is helping shoppers cut down on single-use plastic waste through sending reusable, minimally-packaged cleaning supplies right to your door.
And Blueland is going to have a big impact, both on the industry and your wallet. It costs $29 to purchase the initial starter kit, which includes three color-coded, BPA-free "Forever Bottles" and three tablets: Multi-Surface, Glass + Mirror, and Bathroom. Once the Clean Up kit arrives at your door, just fill each bottle up with water, pop in the corresponding tablet, and get to cleaning — Blueland states that shoppers don't even need to shake or stir the formula to activate the product. On top of that, the formulas are made without parabens, phthalates, or VOCs.
Although Blueland has only been officially live since April 22, it already has a plan for what shoppers need to do once they run out of cleaning supplies. There's a section on Blueland's site to order just Refill Packs of each cleaning tablet — and each refill costs $2 or under. (Before you ask: Blueland does offer free shipping on orders over $10, too.)