Benefit Is Launching A Limited-Edition Bronzing Palette With A New Shade Of Its Cult-Favorite Hoola


Everyone can agree that cheerleaders are iconic, whether you were on the squad or never went to a single high school football game. Besides mastering the art of oversized scrunchies, they always had that glow — you know, the sparkle that comes from clapping, dancing, and airborne aerobics. And since loudly breaking into your high school's fight song midday to bring on a natural blush may be frowned upon at most offices, grab the new Benefit Cheekleaders. The limited-edition palettes are like a pep squad for your complexion.

But those aren't the only new products Benefit has up its sleeves. Besides announcing the Cheekleaders Pink Squad and Bronze Squad palettes — two palettes with five, full-size pans of blush, bronzer, and highlighter for just $60 — Benefit also unveiled it's expanding the shade range of its $30 Hoola matte bronzer. The cult classic will now include a medium-deep bronze called Hoola Caramel and a deep bronze named Hoola Toasted. Both new shades will hold up to Hoola's original promise, too: no shimmer, no orangey tones.

Feel like cheering (as you run to your nearest Benefit store)? You've got some time. Everything drops online Feb. 26 and arrives in stores March 1. If you need to get glowing before then, Benefit's already listed the Cheekleaders Bronze Squad Mini and Cheekleaders Pink Squad Mini palettes on its website for $30 a pop.


Both full-size and mini Cheekleaders palettes include one of two exclusive, never-before-seen highlighter shades. Better yet, the full-size Bronze Squad palette will include the all-new Hoola Caramel bronzer — so if you were thinking about grabbing the 0.28-ounce bronzer for $30, it's good to know you can score the same size plus four other shades in the palette for $60. The full-size palettes come with a travel-size powder brush, as well.

But back to those brand-new highlighters. The Bronze Squad palette will include an exclusive golden-pearl highlighter named "Cookie", plus Hoola Caramel, the original Hoola bronzer, Dallas blush and bronzer, and the golden blush Gold Rush. The Pink Squad is rosier, with an exclusive golden-pink highlighter called "Tickle", the original Hoola, the shimmery GALifornia blush, the CORALista coral blush, and the Dandelion brightening finishing powder.

Courtesy of Benefit

Don't wait too long if you fall in love with "Cookie" and "Tickle"; you'll have to wait until September to buy full-size versions of each highlighter if you miss out on the limited-edition palettes. For the time being, you can sign up to be notified by Sephora when the full-size Cheekleaders palettes drop, or just keep your eye on Benefit's site Feb. 26. Below, both mini Cheekleaders palettes already online.