These 9 Fashion & Beauty Buys Are Giving 100 Percent Of Proceeds Back For Pride Month

Originally Published: 
Milk Makeup
We may receive a portion of sales if you purchase a product through a link in this article.

Ah, June. The sun is shining, the birds are chirping, and your email inbox has been taken over by rainbows. It's Pride parade season, and that means brands are offering up Pride month fashion and beauty items at a faster-than-lightning rate. However, not all Pride merch collections are created equal. While it's always nice to see a brand outwardly demonstrate inclusivity, a few standout fashion and beauty companies have gone the extra mile, deciding to donate 100 percent of proceeds from certain buys to LGBTQ organizations.

Which, as you may've guessed, are selling out quick. With its traditional polo-playing rider bathed in rainbow, Ralph Lauren's Pride collection is already partly out of stock. (According to the brand's official Instagram page, 100 percent of each Pride graphic T-shirt purchase price will be donated to the Stonewall Community Foundation.) Morphe's Pride Live in Color Collection is giving back 100 percent of its proceeds to the LGBTQ nonprofit, The Trevor Project — and its Live in Color Brush Set sold out in less than a day.

You aren't totally out of luck, though. If you're on the hunt for your Pride outfit and want to give back while you shop, keep on scrolling down. Nine beauty and fashion buys giving 100 percent back to LGBTQ organizations are ahead.

1. American Apparel

American Apparel

Although it's now owned by Gildan Activewear, American Apparel's supportive attitude towards the LGBTQ community hasn't changed a bit. This year, the basics brand is donating 100 percent of the net proceeds from its new Pride Collection to Los Angeles LGBT Center's Trans Cosmetic Donation Drive.



ASOS' partnership with GLAAD is better than ever for 2019. The brand is donating 100 percent of the net profit from the streetwear-savvy ASOS DESIGN x glaad& collection to the LGBTQ media organization.

3. Fossil


Retailing at $75 a pop, 100 percent of the proceeds from Fossil's limited-edition Pride watch case will be donated to the Hetrick-Martin Institute — an LGBTQ youth organization based in New York City.

4. Levi's


With 100 percent of net proceeds going to OutRight Action International, Levi's Pride collection is one to shop if your preferred color palette is more neutral than rainbow; though it still has plenty of colorful, on-theme T-shirts and accessories, too.

5. Michael Kors

Michael Kors

All profit from the #MKGO Rainbow Pride Cotton T-Shirt will be donated to God’s Love We Deliver, an LGBTQ-allied organization that delivers free, nutritious meals to those in need.

6. Milk Makeup

Milk Makeup

The on-trend makeup brand is donating 100 percent of net proceeds (up to $50,000) from the new $28 Wear Your Pride Set to the New York City LGBTQ community space The Center. It's a good deal that goes to a great cause: The kit includes a $30 Milk Makeup Glitter Stick, a $12 Mini KUSH Mascara, and a $14 Mini Holographic Stick.

7. Morphe


It's hard to tell what has Morphe fans more excited: The fact that the new 25-shade Live in Color Artistry Palette is only $20, or that all net proceeds from it will be donated to the LGBTQ nonprofit The Trevor Project. Available June 6, Morphe's Pride Live in Color Collection also featured the Live in Color Brush Set for $28 — which is already marked as sold out online.


Courtesy of Reef

Shop REEF's Pride collection to make a donation to the LGBTQ family organization PFLAG; 100 percent of profits from the sandals, sneakers, and slingbacks will be given back.

9. Ralph Lauren

OK, you may've missed out on Ralph Lauren's adult-sized graphic T-shirt, but the Pride Kids' Tee is still in stock — and it also gives 100 percent back to the Stonewall Community Foundation. (Other pieces from Ralph Lauren's Pride collection make donations towards the organization, too.)

This article was originally published on