The Cool New Bag Brand That'll Be All Over Instagram In 2019


In the few remaining days of 2018, it’s no secret that everyone begins to reflect on the most notable parts of 2018. Whether it’s specific moments in culture, movements, or trends, there are always a handful that will stand out as the markers for the past 12 months. That said, 2018 hasn’t finished just yet, which means there’s still time to find a few new favorites before the countdown to the new year ends. Just in case you need a place to start searching, Totokaelo has the coolest new bag brands you won’t be able to stop thinking about.

Give yourself a fresh start for 2019 and treat yourself to a new handbag from Totokaelo’s accessories section. From an effortlessly cool handbag to carry everywhere you go, a chic clutch to wear on your evenings out, to the essential carryall to take to the office and beyond, the retailer has it all. Plus, a lot of these brands are still under-the-radar, which means you’ll be one of the first to get ahead on the It bags of the year. No matter what you plan to wear these with, having them as part of your wardrobe rotation will be one of the best ways to kick off the new year.

Aesther Ekme

When it comes to sleek, minimalist designs, Aesther Ekme will be just what you want. The brand makes gorgeous leather bags with simple designs. Need a new purse to take with you on your errands? Wear the Mini Sac or the Mini Barrel, which are available for $405 and $490, respectively. Or, if you want an updated tote to carry all your work necessities, this Duffel Shoulder Bag will be an unexpected take.

Lutz Morris

If you want something on the more architectural side, opt for a bag from Lutz Morris, like the Tate Shoulder Bag, which retails for $1,695. With the box shape and the crocodile print, not only will this brand bag feel modern, but it’s also completely on-trend for the season. If you want something to only hold your necessities, add the Evan Belt Bag on top of all of your ensembles.


Looking for the next It bag? You may have already heard of Boyy, but the brand has been making a slow and steady rise to the top of the list of up-and-coming handbag designers to know. Opt for one of its signature Bobby bags, featuring its standout buckle, or go for a this statement-making Deon 19 Handbag, which will also go with anything you wear.


For those beautiful clutches to wear on your nights out, whether it’s to happy hour with your closest friends or to a more formal occasion with your beau, Rylan’s timeless clutches will be the perfect addition to any outfit. This Velvet Small Bag, $413, will look great for any occasion during the winter, and if you need something to wear every day, you can always wear the Large Embossed Satchel.

Be sure to shop these brands before they sell out — they’re about to be everywhere in 2019.