On Aug. 1, PRAI's best-selling Throat & Decolletage Creme gets an overnight upgrade. Featuring time-released retinol, it's meant to be applied before bed — so you wake up wrinkle-free.

New beauty brand Atolla launches personalized skincare sets, powered by science and tailored to you, on Aug. 13.

Redken introduces the Extreme Play Safe leave-in conditioner to its lineup later this month at Ulta. It's just what your salt-dried strands need.

Moisture-boosting hyaluronic acid and redness-reducing calendula come together on Aug. 1 to soothe summer skin, courtesy of Naturopathica.

At long last, the brand synonymous for pigmented palettes and some of the best eyebrow products on the market is finally expanding its reach to include foundations — 50 shades, available Aug. 4.

The '70s trend is stayin' alive on Aug. 6 with the release of Gabriel Cosmetics' Disco Mood Collection.

Flesh Beauty's latest — a medium-coverage, skin-enhancing foundation that makes your face look like, well, flesh — is available Aug. 5.

Monthly subscribers gain access to Deck of Scarlet's Holo-Glam Kit — including Liquid Glitter Eye Shadow in Galactic, Supernova Lip Shine in Halo, and Strobe Drops in Ultraviolet — on Aug. 1. (Non-subscribers can still grab it a la carte for $44.95.)

MISSHA's hydrating essence drops mid-August to plump, firm, and smooth out fine lines.

New York-based, Hawaiian-inspired, unisex skincare brand KOA launches at the top of the month — and its aloe vera and green tea cleanser is a must.

If you struggle with eczema or psoriasis, check out brand new brand Sea Calm Skin, which is set to introduce its first products this August. Seaweed, the star ingredient, soothes flaky, itchy skin on contact.

Spill The Wine is the shade to watch (and wear) this month. It launches as part of Deborah Lippmann's Fall 2019 Wild Life Collection later in August.

As of Aug. 2, expect the "comfort of a hydrating gloss" with the wear of a liquid lip, care of Beauty Bakerie's new Crème Liquid Lipstick.

A fresh new serum from clean Sephora fave Dr Roebucks lands at Sephora Aug. 20, featuring copper (to firm) and hyaluronic acid (to plump).

To celebrate their 25th anniversary, NARS is releasing a whopping collection of 72 lipsticks (including the brand's original 12 shades) in matte, satin, and sheer finishes on Aug. 1.

The first of Fall Winter 2019 beauty is here — and according to Chanel, the season ahead is all about shimmer.

At Dior, fall beauty looks like bare skin (but better), thanks to the just-released Dreamskin Care & Perfect. It moisturizes and blurs "imperfections."

Made with marula oil and cucumber extract, Ursa Major's July 30 launch is a universal skin-saver (aka, moisturizer).

According to the brand, Tatcha's new melting eye cream "includes the two proteins that comprise silk to parallel the amino acid structure of human skin," and gives a "veil of hydration" to the oft forgotton under-eye area. (Aug. 15)

Add shine and hold in one easy step with IGK Hair's 1-800-Hold-Me spray, which just launched July 31.

You didn't think you'd make it through the month without a fresh batch of CBD products, did you? Out July 25, Prima's cannabidiol-filled "bath gem" is ready to help you relax.

There will only be good hair days from July 25 on, says this sweet new collab from Supergoop! and Susan Alexandra.

Deep-clean your pores with Dermapore, the July 25 release from Dermaflash. The vibrating extractor-slash-scraper gets out the gunk — and helps your serum sink in, too.

Tom Ford knows how to do sexy fragrance, and his late July launch, Metallique, is no exception. Expect a crisp, cool floral scent with a mysterious hint of metal.

With a name like Atlantis, you know what to expect from R+Co's July 24 release: Major hydration.

True Botanicals entered the CBD space on July 23 with the Calming CBD Body Oil, part of its Sleep Collection.

Famed perfumer Francis Kurkdjian crafted this plum blossom, peony, and musky blend, which is inspired "by London’s parks in spring," he said in a release. “The combination of plum blossoms, citrus notes and delicate peony petals create an unexpected floral breeze, and the addition of creamy sandalwood and hints of musk combine in this alluring and enveloping signature of delicate femininity.” (Aug. 1)

If you've ever had fantasies of being a Barbie girl in a Barbie world, then PUR's newest pretty-in-pink palette, out Aug. 2, is for you.

Acne scars are the bane of many existences. This salicylic acid, vitamin C, and tiger grass treatment, out Aug. 1, can help banish them into existence within eight weeks.

You know how amazing your skin feels after a professional oil massage? You can tap into that feeling whenever, wherever with The Now's late July launch.

Soultanicals' Straight Butta, a protective styling cream and split-end sealer, sold out within 24 hours when it launched on July 24. Luckily, Soultanicals has restocked — so get it while you can.