Honoring the official end of slavery in the United States in 1885, Juneteenth is a time-honored tradition that commemorates newly freed enslaved African Americans following the end of The Civil War (a major milestone that marks a day of independence and serves as the Black community’s very own, “July 4th.”) Standing for June 19, Juneteenth was officially made into a federal holiday after The Black Lives Matter movement raised global awareness of the holiday two years ago. And ever since, the day has been recognized on a global scale while serving as a festive time to celebrate with friends, family, and loved ones near and far. Think parades, cookouts, and barbeque galore- Juneteenth is more than just another day on the calendar. It serves as a day of hope and reflection not only for the past, but for what’s to come in the future for Black Americans in the U.S.
And though the day of partying and festivities has been around for centuries, it’s never too late to support Black-owned businesses, particularly alcohol brands, that are breaking barriers in lucrative industries for the upcoming holiday. Using the liquor and beverage industry as an example, the space is widely attributed to predominately white-male-owned businesses and entrepreneurs. With little to no recognition of Black mixologists, bartenders, and business owners, the liquor industry is brimming with Black professionals that are combatting conventional norms and taking up some much-needed space. From robust tequila to savory red wines, we’ve got you covered for that upcoming Juneteenth celebration with all of the Black-owned alcohol brands you need to know ... and try for yourself.
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