Pinterest Just Called This The It Bag Of Summer


More than just a receptacle for sunscreen bottles and picnic favors, the straw bag has been spotted on the arms of many an It girl, from Chiara Ferragni to Emily Ratajkowski. They're everywhere this season, so it's no surprise that they're also populating on Pinterest—with 13,000 saved pins, to be exact.


According to the social platform, straw bags are the It bag of the summer, and the Kayu St Tropez is the tote of choice among fashion girls. The matching raffia pom poms add a playful touch, and it's roomy enough to pack in your beach towel, sunnies and a digestible novel. Plus, the bag is made from natural seagrass, handcrafted by women cooperatives in Southeast Asia, so it's basically a look-good-feel-good purchase at $125. Shop it here fast, and enjoy the long weekend in style.