In the wake of Barbie’s recent “real girl” makeover, in which the brand added three new body types and a variety of skin tones, Mattel has teamed up with Target to promote the retailer’s 2016 swimwear line with a body-positive ad campaign. As a part of Target’s #NOFOMO initiative—aimed at helping women better enjoy activities involving swimwear sans insecurities—the campaign features images of miniature versions of the swimwear worn by Barbie’s newest dolls. “As part of our 2016 swim campaign, we’re encouraging guests on social to tag #NOFOMO (no fear of missing out!), which is all about shaking off body insecurities and not letting anything get in the way of having fun in our swimsuits,” Target said.
The new Target swimwear is also ‘real girl’ affordable, with price points ranging from $18 to $60. Click through to shop a few of our favorites. featured image @karliekloss