This Is Officially The World’s Top Fashion Brand, And It Might Surprise You

We can wax poetic about Alessandro Michele’s genius, particularly after last week’s grandiose runway orchestration—and Gucci’s classic pieces are perennial It-girl staples we don’t foresee ever stuffing into the far reaches of our closet. But it turns out another luxury brand has taken over as the reigning king of fashion: Louis Vuitton. The French house has earned its stripes—or should we say signature logo?—as the world’s most valuable fashion brand once again, judged on its financial stability and customer influence as well as its iconic style status.

LV holds the 19th position—the strongest among luxury fashion brands—on Interbrand’s Best Global Brands 2017 list, with the top three spots going to tech giants Apple, Google and Microsoft. Hermès trails at 32 and Gucci at 51, with Burberry dropping three places to 88 and Prada 13 places to 94. “When we look at Louis Vuitton, Gucci, Hermès—what is the magic with these brands? Not only are they going strong operationally, but it’s their relationship between brand and culture, and they are doing it in a way that is of the moment and relevant, but also sustainable,” Interbrand global director Rebecca Robins told Business of Fashion. “It’s not a flash in the pan. It’s well thought through, strategically driven and delivered with the strength of their conviction.” We couldn’t agree more. As Louis Vuitton continues to dominate from the red carpet to the accessories market, the brand doesn’t seem to be losing its luster anytime soon.