(Fashion)

This Is Officially The Biggest Fashion Trend According To Google

by Laura Lajiness Kaupke

Google has the answer to most if not all our burning questions, and calling the It fashion trends is no exception. Confirming much of what we’re anticipating for fall, the search engine has released its second-ever Fashion Trends report, detailing what it expects will dominate over the next few months, with one particular item serving as the hero piece. Think you know what it is? Read on to find out the four major styles you’d better be rocking ASAP, per Google. To make it easy on you, we shopped them out for instant access. You’re welcome.

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The Top Trends According To Google

Topping the list and having been a rising star for some time, the bomber jacket has become ever more prominent thanks to celebrity-associated searches like Gigi Hadid, Kendall Jenner and Kim Kardashian. With search behavior indicating that it's a year-round look that works for everyone, iterations on the rise include shades of pink, embroidered details, floral patterns and lightweight fabrics like silk and satin.

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The report deems "free-spirited" one of three main overarching trend categories this year (along with "military chic" and "ready-to-go outfits") and off-the-shoulder tops were the highest volume look of the year in that group. A rising star since May, the clavicle-baring style is highly searched across sizes, silhouettes and apparel items (including swimwear), making the trend adaptable to every scenario. Celebrity associations include Olivia Palermo, Kendall and Kylie Jenner and Michelle Obama, proving versatility for every age and style sensibility. Nearly every fabric and color (aside from burgundy) is seeing continued growth, with stripes, lace, denim and chambray as major hits.

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Another "free-spirited" trend on the rise is kimono dresses. A fresher take on the boho frock, the look is seeing accelerated interest thanks to its versatility. The style is viewed as appropriate for any event, age and size. We're particularly fond as it falls within the realm of satin robe coats that feel incredibly modern.

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Within the "ready-to-go" trend, jumpsuits and rompers are seeing a steady increase in popularity. The one-and-done item is a look that can be sexy or cute, fancy or casual, for winter or summer, regardless of age or occasion. With Taylor Swift, Kate Hudson and Kylie Jenner associated with the look, all colors are showing a steady increase, with a strong growth interest in luxe materials such as satin, velvet and silk.

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