You know that daunting search for a wedding dress—Pinterest-board shopping, trunk shows, that “something borrowed” from three generations of brides? Well, it’s about to get a whole lot easier. Designer Molly Kang just launched Floravere, the first luxury bridal boutique that offers direct-to-consumer, made-to-order gowns you can try on in the comfort of your own home. The bespoke experience allows customers to select among seven different styles—all under $4,000—fashionably named after literary heroines and pop culture stars like Holly Golightly and Rory Gilmore, so you can channel your favorite sartorial and/or romantic character on your big day. Brides-to-be can choose three looks that deliver straight to their door for only $45 per gown (totally refundable upon purchase) and can customize them by removing straps, adding embellishments, dropping the waistline and so on. The package also comes with a signature Bride Box that includes a measuring tape, clips and other dress-fitting swag. If only finding the perfect groom was this easy.
E. Bennet
A. Hall
J. Capulet
F. Daza
H. Golightly
R. Gilmore
