While you peruse the new collections from Paris Fashion Week, be sure to take note of Audra Noyes’ second collection (her first debuted for Spring ’14) . Though a Delaware native, the up-and-coming designer honed her craft working for John Galliano, Sonia Rykiel and Lanvin in Paris. Following the advice of Andre Leon Talley, she opted to launch her eponymous collection in the City of Light. Defined by an ethereal, intricate aesthetic that is still playful and wearable, AUDRA fuses couture with ready-to-wear. Today, the rising star shares with us her inspirations, creative process and how to dress in Paris.
How she got her start in the industry…
“As a child my clothing was always a form of self-expression, whether wearing my mom’s old polos or cutting my grandmother’s lingerie to make a top. I entered SCAD (Savannah College of Art and Design) to pursue a career in art therapy and applied for an internship at Ralph Lauren in NYC. It was during that internship that I fell in love with designing.”
Looks from the AUDRA Spring ’14 collection.
Her design process…
“My process varies depending on my mood. I love to put my music on, envision a woman and her world, then start sketching! I also love to drape on a live model, watching the fabric fold and take form and a new design take life.”
Her idea of the perfect Parisian-chic outfit…
“Layers! Skinny jeans, oversized blouse, leather jacket—and always a scarf and a big sweater in your bag. And never forget your headphones. There’s nothing better than walking the streets of Paris, listening to classic rock.”
Balenciaga Leather Jacket ($2950), The Row Crepe Blouse ($790), R13 Skinny Jeans ($335)
If she had to choose one item from her collection, it would be…
“I think I would choose my full-back, white crepe vest with a bazaar tulle trim. It not only embodies the line’s aesthetic but also my spirit: androgynous, clean, feminine, yet playful and girly. I would pair it with a ripped pair of boyfriend jeans, Karen Walker shades, brown brogues and vintage crystal earrings from my grandmother.”
If her current collection had a soundtrack, it would be…
“Nostalgic classic rock mixed with a contemporary touch—and a slight hint of a girl’s laughter in the background.”
Her advice for anyone trying to break into the fashion industry… “Take advantage of opportunities, even if they don’t seem perfect at the time. There is something to learn through every experience. And don’t question your intuition as a designer. You have something to say, so go for it!”
