How To Get Wedding-Ready Like An It Girl

From sexy, slip dress-inspired gowns to ruffle-adorned, sculptural creations, today’s bride is far from limited in her choices of a wedding dress. What’s more, she hardly needs to leave her home to find that perfect frock—some of today’s coolest bridal stores are 100% virtual, with no appointment necessary. Sound like your cup of tea? Below, the 8 recently launched shops that help cool girls everywhere find The One.

8 Cool-Girl Shops For Brides-To-Be

Photos: Courtesy of Brands

Calypso St. Barth

This vacation-friendly brand's just-launched bridal collection, Mariée, has everything a beach-bound bride needs for her big weekend: breezy caftans, embellished dresses, lace separates and more.


Known for its edgy and minimal wares, Revolve's new bridal section has the kind of pared-down dresses (and ultra-cool extras) that low-fi brides will adore.

Moda Operandi

The pre-order site recently announced it will launch a bridal section next month. We can't wait to see the unique, right-off-the-runway dresses that'll be up for grabs.


When this cult-favorite, LA-based brand launched its bridal collection last year, altar-bound ladies everywhere rejoiced. The summer collection—just like those before it—boasts gowns that all come in at less than $600. Amen.

Viva Aviva

If you're an artsy girl with a feminine flair you'll love Brooklyn-based designer Aviva Falk's sculptural, ruffled weddings gowns, which made their debut on the designer's e-commerce site just last month.

Stone Fox Bride

Bohemian chicks fell hard for Stone Fox Bride when it hit the market a few years ago. This season's ultra-romantic collaboration with NYC label Honor only solidifies the brand's place in the cool-girl's Little Black (Wedding) Book.

Bona Drag

Edgy, unfussy e-commerce site Bona Drag was an early adopter of the off-the-beaten-path approach to bridal with its curated Ceremonial Collection, which launched in 2012. Consider them an It-girl mainstay.

Mara Hoffman

Mara Hoffman's hippie-cool style is so bridal friendly, we're surprised her first wedding gowns were introduced just last year. Her second collection—which hit stores in February—starts at only $550.