The LA-Based Clothing Line You Need to Know About

We’re all about dynamic duos: Beyoncé and Jay-Z, Angie and Brad, Channing and Jenna, Taylor Swift and any one of her glamazon besties. So when it comes to a cool, on-the-rise clothing line by an impossibly hip, super-attractive married couple based in Silver Lake—one of LA’s hottest neighborhoods—we’re already on board. Meet Laura Stang and Jason O’Dell, the fab duo behind The O’Dells, a collection of whimsical, heavy-on-prints pieces that range from airy dresses and flowy blouses to statement-making jumpsuits and slouchy pants. The entire range boasts a comfy chic vibe perfect for the woman with a busy schedule who still wants to look pulled together. Referencing everything from camping to Neil Young to the floor of their favorite neighborhood coffee shop as sources of inspiration for their designs, the couple makes pieces that epitomize their covetable, Cali-cool lifestyle (to wit, their office is in a yurt). In addition to running the collection with Laura, Jason is also a photographer, and many of the line’s prints derive from images he’s captured—in fact, all of their patterns are made in-house. And as if all that wasn’t enough, the twosome also own the super-chic Silver Lake boutique Bucks & Does. Here, a few of The O’dells pieces we can’t wait to get into our closets pronto.

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