Over the past week, Austin, Texas, welcomed some 300,000 visitors for the annual South by Southwest festival, which translated to some seriously epic style. We were on site to capture the best looks from the music portion of the week-long celebration for your viewing pleasure. And no, they don’t all involve cowboy boots.
A logo-mania style we can really get behind.
Culottes and chunky gladiator sandals add a modern spin to the classic color combo.
Vintage game: Strong.
Weather appropriate and as versatile as it gets.
Embracing the color wheel.
Making an argument for simple basics.
A dreamy chiffon dress plus statement jewelry is always a formula for success.
Navy and black have never looked so cool.
The most refreshing iteration of spring florals.
Making a serious case for vintage quilted jackets.
Cutting the sweetness of a printed jumpsuit with colorful Chucks.
Cross-body bags are a festival attendee's best friend.
The men of SXSW have their style on lock.
A vintage color palette we can get behind.
What kind of festival would it be without oversize sunnies, concert tees and floppy hats?
Is there any better accessory than a big smile? We think not.