What To Wear To The Country’s Coolest Festival

With spring nearly upon us, festival season is officially kicking off with one of the most notable events of the year—South By Southwest (aka SXSW) in Austin, Texas. A unique gathering that combines music, film and media, SXSW hosts tons of events featuring musicians, artists, entrepreneurs and politicians (former Vice President Joe Biden and Solange Knowles are on our must-see list). If you’re attending this year’s extravaganza, you’re bound to have a loaded schedule and face the challenge of running from a seminar to a live set in a limited amount of time. To help you look your chicest and alleviate the stress of packing, we’ve created three fantastic looks tailored to your agenda—all centering on a key piece you can wear interchangeably. Ahead, score our style tips so you can take Austin by storm.


SXSW Style

For Music Shows

Dance to your favorite tunes from Wu-Tang Clan and The Shelters in a quirky striped crop-top-and-pants set and comfortable sneakers. Stow your essentials in a leather backpack, then add an extra touch of cool with geometric sunnies.

For Film Screenings

If you want to look a little more dressy yet still appear effortless, swap the crop top for a soft band tee to don with the striped pants. Elevate the look with edgy accessories such as patent leather ankle boots, a chain-strap bag and disc earrings.

For Interactive Experiences

For keynotes and Q&As, opt for a polished ensemble, since you never know who you're going to meet while networking. Pair an elegant bell-sleeved blouse with the striped trousers to wear with suede mules for a hint of height. A patched clutch is sleek yet still adds character to the whole look.