Who What Wear Launches A Clothing Line With Target

Your trips to Target are about to get that much more exciting — our friends at Who What Wear, founders Hillary Kerr and Katherine Power, just revealed a forthcoming partnership with the major retailer. Launching in February 2016, the ongoing collaboration will include apparel and accessories inspired directly by the street style trends covered in WWW’s pages. With new pieces introduced at the start of every month, Katherine and Hillary will be sourcing timely feedback from their readers to deliver shoppers exactly what they want. Think like Netflix, but for shopping.

“We’re going to be tapping into all of the Target guests and all of our social media followers,” Katherine shared in today’s announcement video, “And really having an open dialogue about what you’re missing from your wardrobe, what prints and patterns you might want most, you know, really kind of lifting the curtain on the whole design process and making you part of it.”

From the first collection, customers can expect effortless spring pieces, encompassing blazers, dresses, skirts, flowy tops and light jackets that are ideal for layering; we’ll meet you in line to shop them!

What do you hope to see from Who What Wear x Target’s mash-up? Share with us your thoughts in the comment section below.