Under-The-Radar Denim To Buy Now (Starting At $55)
We admit it—we’re cheating…on our go-to denim brands. But hear us out! While we’ll always rely on certain tried-and-true household labels for great jeans, we’re making room in our closets this spring for fresh selects from on-the-rise lines. Here are five collections you need to know about, plus the best styles to shop for the season ahead.
The LA-based brand cuts the middlemen out of the retail process to offer premium-quality, well-priced jeans. Starting at $55 for a pair of skinnies, you can afford to update your denim wardrobe with several pairs without breaking the bank. We love their crisp boyfriend style in particular, which is perfect with an of-the-moment bodysuit and pumps for date night.
Style we love: DSTLD Womens Mid Rise Skinny Boyfriend Jeans in White, $95
The ready-to-wear label—which stands for All Year Round—was cofounded by a former senior denim designer at Madewell, so it makes sense that their jeans are particularly impressive. These high-waisted flares are supremely flattering, offering just the right amount of stretch.
Style we love: AYR The Bell Flare in Jet Black, $195
One of our new favorite premium denim brands, AMO specializes in modern, flattering takes on vintage-inspired silhouettes. Their Babe style features a cropped length and unrolled hem, two of the most on-trend nuances for jeans this spring.
Style we love: AMO Babe in '70s Blue, $253
Helmed by female entrepreneur (and former member of Balenciaga's e-commerce team) Nicole Najafi, Industry Standard focuses on a tight edit of timeless silhouettes that transcend fleeting trends—meaning you'll have these pairs forever. The white cropped Odette style is giving serious Jane-Birkin-on-summer-vacay vibes and, with its affordable price tag, is a no-brainer addition to our spring shopping list.
Style we love: Industry Standard The Odette Midrise in White, $115
Imogene + Willie
This brand's Nashville roots are evident in its range of heritage denim styles—rigid finishes, button-fly details and true indigo washes reign supreme in the range of raw, all-American jeans. The inky color, high waist and frayed hems of this style prove a worthy investment for the season ahead.
Style we love: Imogene + Willie Virginia Rhone, $245