We love a designer find as much as the next girl, but let’s be real—H&M is, nine times out of ten, the more viable and cost-effective option in any given shopping situation. However, to avoid going buck wild buying everything with an under-$40 price tag (we’ve all been tempted), it behooves you to enter the mega-retailer with a strategy. Here, we’ve culled 12 of the best items available right now, from trend-right velvet pieces to snug outerwear—choose your favorites, add to cart and wear them all season long.