If you want to emulate Parisian style, it’s best to go straight to the source—which is why Rouje, created by real-life French It girl Jeanne Damas, is the answer to every Francophile’s prayers. Burgeoning with versions of off-duty staples frequently spotted on Damas and her fellow street-style heavy hitters, the collection makes it easy to embody the thoughtfully pared-back look such Euro girls are famous for. The vintage-inspired, 100% cotton jeans (think Levi’s 501s with a more modern fit) are already nearly sold out—likely because the label’s price points are delightfully modest—but a host of floaty blouses, structured jackets and the like remain ripe for the taking. Here, the pieces we’re currently coveting.
New Label Crush: Rouje
Rouje Sabina Jeans, $141.
Rouje Louise Cami, $62
Rouje Yasmine Blouse, $135.
Rouje Naomi Overall, $214.
Rouje Mona Jacket, $326.
Rouje Laura Dress, $174.
