We don’t want to sound alarmist, but if you’re in LA, drop what you’re doing and head to Fred Segal on Sunset Boulevard immediately. The expansive new location of the iconic shopping destination boasts a jaw-dropping array of women’s and men’s clothing and accessories (spanning new, vintage and exclusive collaborations) as well as expertly curated beauty, wellness and home goods. The space—which will also eventually include a bar, restaurant, beauty salon and gym—will be constantly refreshed to keep customers on the cutting edge … think a shop featuring CFDA designers, a tech-savvy Levi’s x Jacquard by Google collaboration and Fred Segal’s new Originals line. Clearly, you’ll need to head there with a strategy; otherwise, you and your wallet will be lost forever. Read on for the top reasons we love this space and what a few of our designer friends consider the perfect LA outfit.
You'll Never Struggle To Find A Cool Gift Again
Rather than gifting everyone the same coffee table book, head to Fred Segal for a range of unique options, each with a story behind it. Perhaps a bouquet from Flower Girl's first brick-and-mortar location or a functional garlic and olive oil serving bowl from Beverly Hills store Tesoro's return to retail? Look no further than here to stand out from the gifting pack.
There's A Reliable Curation Of Fashion-Forward Finds All In One Place
It is easy to fall in step with the masses in the age of online shopping, so we're grateful that this outpost offers vintage pieces and upcycled brands—and that it refreshes its inventory regularly.
It Spotlights Cool New Products
Whether you hate rummaging through your purse or just like playing with cool tech, check out the Levi's commuter jacket created in collaboration with Jacquard by Google. It allows you to skip songs, answer the phone or hear the time when you swipe your hand over the tech bands on your wrist. If it sounds like the future, that's because it is.
CFDA Designers Have A Shop In Space
The Council of Fashion Designers of America finally has a Los Angeles brick-and-mortar space in which to showcase cool products from a range of its established and up-and-coming brands. We tapped a few of them to share what LA style means to them. Read on for their style tips.
What Is The Ultimate LA Outfit?
"LA really is the land of year-round T-shirt dressing, and I think the quintessential LA outfit always includes a T-shirt. The perfect graphic tee can be worn with leggings to the gym or under a suit to an event, and always lets a woman lead with her personality."
—Lisa Mayock of Monogram
"I love that LA style is so eclectic and fun. Whatever it is, it has to be easy. I always think of vintage inspired airy dresses in bright prints."
—Whitney Pozgay of WHIT
"Our Roua handwoven silk wrap pants and crop top. And one of our lightweight scarves for the nighttime."
—Dana Arbib of A Peace Treaty
"The great thing about LA is that people sport a casual, chic, wash-and-go vibe. An outfit we consider to be quintessential LA would be beach hair with jean shorts, Converse, a cool sweatshirt, a pair of glasses and a shoulder-length strap bag."
—Phoebe and Annette Stephens of Anndra Neen
"A pair of ripped jeans with a cool designer top, sexy sandals worn with a messy bun and dangling earrings."
—Colette Malouf of Colette Malouf
"Easy, sensual and totally fun."
—Adam Lippes of Adam Lippes
"The quintessential LA outfit is relaxed and can be dressed up or down and layered ... our California Poppy embroidered Willow Shirtdress can be worn over jeans or leggings, over a bikini or over sun-kissed legs going out after work."
—Sue Stemp of St. Roche
"My quintessential LA outfit is a jumpsuit or romper with a big hat to shield the sun and Birkenstocks, always."
—Ashley Pittman of Ashley Pittman
"My gold lamé pajamas worn poolside mixed back to a bikini or a flirty midi dress."
—Nanette Lepore of Nanette Lepore
"The typical LA kit is a band tee, plaid shirt and some skinny ripped jeans, which is all right but that's been the vibe for a while."
—Shimon and Ariel Ovadia of Ovadia & Sons