10 Up-And-Coming Brands Every Fashion Girl Should Know

There’s no greater satisfaction than sporting a brand before it reaches cult status. We’ll never tire of stylish buys from affordable retailers and mall brands alike—and there’s no denying our desire for splurge-worthy investments, as well. The most gratifying component of a killer wardrobe, however, is a piece from an uncharted brand to inject that unquestionable level of freshness into any look. Think a funky bag, distinctive silhouette or eye-catching shoe—all items with character. If you’re feeling an inclination to divert from your go-to retailers in favor of an emerging label, we’re spotlighting ten on-the-rise brands that you have to know about. Get familiar—a sartorial star of excellence is guaranteed.

Courtesy of CF. Goldman

CF. Goldman

Chelsea Goldman launched her brand three years ago in New York after working for major design houses like Céline, Proenza Schouler and Narciso Rodriguez. With a quirky sensibility, feminine staples like off-the-shoulder tops, dresses and skirts are tempered by utilitarian fabrics for an easeful result. A core staple for the brand? The buzzy corset.

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This off-the-shoulder top feels freshest when juxtaposed with a sporty-style trouser.

Courtesy of pushBUTTON


This emerging streetwear label from Seoul was founded by former K-Pop star Park Seung Gun in 2003. The vibe is incredibly playful whether you go for low-slung pants, a floaty top or a printed dress. As for the brand’s name? It was inspired by Madonna’s song Hollywood.

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A swirling skirt made for summer. The bodice cutout is a chic reveal of skin.

Courtesy of Nicole Saldaña

Nicole Saldaña

California native Nicole Saldaña launched her namesake shoe label in August 2017 after design gigs at Tory Burch, Kenzo and Opening Ceremony (she got her break working retail at Opening Ceremony as a student in New York, and after a few months, was asked by the owners Humberto Leon and Carol Lim to join the design team!) Her aesthetic is a little punky, a little feminine and a lot playful. Every style feels nuanced, fresh and super wearable—unique details like lug-sole Mary Janes with daisy appliqués and PVC slides with metal-worked kitten heels are two prime examples—bringing a cool factor to any outfit.

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Get in on the PVC sandal trend with this sculptural heeled mule.

Courtesy of Silvia Tcherassi

Silvia Tcherassi

A go-to for summer-perfect pieces, the Columbian-born designer has a distinct vision. Frilled pieces feel at once high-fashion and relaxed coming in a mix of gingham prints, poppy florals and spicy tones. If you buy one piece, make it a blouse.

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This voluminous striped blouse is flirty for date night but polished enough for the office.

Courtesy of Miaou


Miaou is what '90s dreams are made of: Square-neck tops, plaids á la Clueless and bucket hats are just a few signatures of the brand. An avid thrifter, designer Alexia Elkaim began the line with a pair of jeans inspired by a style she found in a high-end Paris thrift store. Today, the line aims to emanate strength and confidence, empowering women through versatile, flattering and all-out sexy silhouettes that embrace their natural figure. Oh, Bella and Gigi Hadid, Kendall Jenner and Selena Gomez are all fans, too.

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This embroidered cap-sleeve top is sassy-sweet.

Courtesy of Bevza


BEVZA is a pared-back Ukrainian brand of clothing and accessories based in Kyiv, designed by Svetlana Bevza. With clean and simple silhouettes at the core, the label infuses minimalism with versatility and attitude. Look to the line for easy-to-wear dresses, top and pants that are at once structured and light. Plus, sleek, so-now accessories like square-toe shoes and belt bags.

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Adjustable straps tie into a bow for a darling take on the utilitarian belt bag.

Courtesy of Kalita


Your ultimate wanderlust wardrobe can be found at Kalita, a London-based brand by Kalita Al Swaidi. Fluid shapes and billowing fabrics culminate into idyllic dresses, breezy tops and simple silky separates—floor-length styles would befit an alternative beach bride.

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This open-back top with long blouson sleeves is easy enough for the beach and elegant for evening.

Courtesy of Kamperett


Ethical label KAMPERETT creates effortlessly elegant pieces that stand out. The brainchild of designers Anna Chiu and Valerie Santillo (the name is a hybrid of their mothers’ maiden names), innovative details put a bold twist on simple silhouettes. Every item is made in California from the highest quality materials and ethically run factories.

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With an ultra-high waist, this paper-bag skirt is polished yet casual in 100% cotton.

Courtesy of Susan Alexandra

Susan Alexandra

If you’re one for lively, whimsical and humorous accessories, you’re sure to adore New York-based handbag and jewelry designer Susan Alexandra. Starting as a jewelry line four years ago, the bags came to be after the designer "couldn't find the bag of my dreams. I started selling them in July—they're new babies!" Her philosophy? “Wear something that makes you smile," and every item does just that. Whether you go for a rainbow beaded mini bag or multi-colored drop earring, each hand-made piece breathes energy and freshness into any outfit. All the colors, all the fun.

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Who doesn’t love a beaded bag inspired by all things California? This one took inspiration from avocados, citrus, wildflowers, sea shells, sunkissed hair, ocean breezes, Rodeo Drive, Beverly Hills, skateboards, Laurel Canyon, Cafe Gratitude, Moonjuice and In 'n' Out burger.

Courtesy of Elliette


This ultra-feminine label has a vintage-inspired look though interpreted for the modern woman, launched in 2017 by Ellen Quade. Clean lines ensure a forward effect for delicate embroidery, pastel colors and graceful fabrics—you’ll be smitten with the assortment of dresses, skirts and tops that can easily cross between work and play.

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We think this shimmering midi is the perfect wedding-guest dress.