Open Today: Nasty Gal’s First-Ever Storefront

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Last night, we took a Team Zoe field trip to scope out our new neighbors: Nasty Gal! To the delight of our shopping-driven hearts, the inaugural retail space from the wildly popular online boutique—launched in 2006 by #GirlBoss Sophia Amoruso—landed just down the block from our LA offices. Take a tour of our Instagram snaps from the opening party and get ready to make additions to your holiday wish list!

The Tour

Bright white signage lights the way to Nasty Gal's Melrose-facing entrance.

Racks full of stars, stripes and sparkle are primed for holiday-party festivities.

DJ Allie Teilz spun a set of sweet throwback beats.

Even the mannequins were cool.

Suede-lined drawers and succulents added a homey-chic touch.

We loved this layered look of a crisp blouse, lace dress and mesh necklace.

Shoes for days!

Is a bondage bra on your holiday wish list? If so, we have one for ya!

A neon reminder of Nasty Gal's motto, lest shoppers forget.