Open Today: Nasty Gal’s First-Ever Storefront
Last night, we took a Team Zoe field trip to scope out our new neighbors: Nasty Gal! To the delight of our shopping-driven hearts, the inaugural retail space from the wildly popular online boutique—launched in 2006 by #GirlBoss Sophia Amoruso—landed just down the block from our LA offices. Take a tour of our Instagram snaps from the opening party and get ready to make additions to your holiday wish list!
Bright white signage lights the way to Nasty Gal's Melrose-facing entrance.
Racks full of stars, stripes and sparkle are primed for holiday-party festivities.
DJ Allie Teilz spun a set of sweet throwback beats.
Even the mannequins were cool.
Suede-lined drawers and succulents added a homey-chic touch.
We loved this layered look of a crisp blouse, lace dress and mesh necklace.
Shoes for days!
Is a bondage bra on your holiday wish list? If so, we have one for ya!
A neon reminder of Nasty Gal's motto, lest shoppers forget.