We’ve long admired Alexa Chung’s cool-girl style, and now, the It-Brit has made it easier than ever to channel her aesthetic with the launch of her highly anticipated namesake label, Alexachung. A decidedly feminine collection that spans dresses, tops, skirts, denim and footwear, the vibe is fashion-forward with a dash of quirk via frilled accents, punchy hues and cheeky graphic tees. Here, we culled the most stylish pieces from the debut collection, all available at mytheresa.com, and modeled by the designer herself. Get inspired ahead.
Alexachung x mytheresa.com
Metallic mules lend pizzazz to a bohemian frock.
A prim blouse beneath a pinafore dress is quintessential It-Brit cool.
Ruffled accents spruce up wardrobe staples.
Color-blocked stripes excite when worn head-to-toe.
Eastern influence puts a fresh spin on evening attire.
A cheeky phrase livens up daily denim.
Striped Cotton Top
Shop The Collection
Striped Cotton Skirt
Floral-Printed Cotton Dress
Mini Bow Jacquard Mini Skirt
Metallic Lamé Long-Sleeved Dress
Floral-Printed Cotton Shirt
Denim Mini Skirt
Apron Sleeveless Mini Dress
Printed Cotton Sweatshirt
Printed Cotton T-Shirt, “Screw You”