If we were to single out the world’s most romantic designer, it would definitely be Erdem Moralioglu. His signature dreamy floral prints and ultra-feminine Victorian-inspired silhouettes have made him a household name among the style set. So, you can imagine our excitement when H&M announced Erdem would be its next collaboration partner (following the success of its Balmain and Alexander Wang exclusives). Recently H&M dropped the lookbook, shot by photographer Michal Pudelka, featuring a deluge of botanical-bedecked frocks, lace blouses and some unexpected items (read: a printed hoodie)—it’s a stunning range, and it hit stores today! As predicted, in the blink of an eye most pieces have sold out, but you can still score a few items if you act fast. Shop them here, and see our favorites from the range below.
Erdem x H&M
Preview Our Favorite Pieces From The Collection
