As our go-to shopping destination for covetable pieces that don’t break the bank, H&M is a store we’re completely obsessed with. And just when we couldn’t think of another reason to love it more, the mega-retailer is back with new, seasonal eco-conscious wares that don’t sacrifice style. Marking their sixth Conscious Exclusive collection (perfect timing for Earth Day), the latest range boasts dreamy silk blouses, feminine ruffled frocks and cool-girl accessories made from organic, recycled materials. See our favorite selects ahead as stylist and street-style star Natalie Joos shares her tips on how to wear the environmentally friendly pieces like a fashion girl.
"The idea of wearing garments that have been made with love for the environment and are part of a large-scale recycling project should make you feel special either way. When you go pink, you go pink all the way. Match it!"
"The slip by itself is very beautiful and perfect for a sexy date, but paired with the ruffled pants it becomes a very relevant look for today. It just shows you can go so many ways with a couple of pieces."
"This collection is very elegant to begin with, so I wanted to keep it that way. I just dressed down this top with jeans, and kept it light."
"No need to fuss or think too much about styling with this big dress. Just put on some fun sunglasses and flats."
"I can't even believe this is not couture. The intricate details, the fabric, the shape—you could wear nothing and still feel dressed up."
"This dress speaks for itself and just needs a clear heel, some botanics and a big smile."