H&M’s Newest Eco-Conscious Pieces Are So Fashion-Forward

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As our go-to shopping destination for covetable pieces that don’t break the bank, H&M is a store we’re completely obsessed with. And just when we couldn’t think of another reason to love it more, the mega-retailer is back with new, seasonal eco-conscious wares that don’t sacrifice style. Marking their sixth Conscious Exclusive collection (perfect timing for Earth Day), the latest range boasts dreamy silk blouses, feminine ruffled frocks and cool-girl accessories made from organic, recycled materials. See our favorite selects ahead as stylist and street-style star Natalie Joos shares her tips on how to wear the environmentally friendly pieces like a fashion girl.

Courtesy of H&M/Carlos Eric Lopez

"The idea of wearing garments that have been made with love for the environment and are part of a large-scale recycling project should make you feel special either way. When you go pink, you go pink all the way. Match it!"

Courtesy of H&M/Carlos Eric Lopez

"The slip by itself is very beautiful and perfect for a sexy date, but paired with the ruffled pants it becomes a very relevant look for today. It just shows you can go so many ways with a couple of pieces."

Courtesy of H&M/Carlos Eric Lopez

"This collection is very elegant to begin with, so I wanted to keep it that way. I just dressed down this top with jeans, and kept it light."

Courtesy of H&M/Carlos Eric Lopez

"No need to fuss or think too much about styling with this big dress. Just put on some fun sunglasses and flats."

Courtesy of H&M/Carlos Eric Lopez

"I can't even believe this is not couture. The intricate details, the fabric, the shape—you could wear nothing and still feel dressed up."

Courtesy of H&M/Carlos Eric Lopez

"This dress speaks for itself and just needs a clear heel, some botanics and a big smile."