The editors of The Zoe Report have been on a bit of a thrifting tear lately. Our EIC is a full-blown vintage aficionado, and Los Angeles is the land of not-too-pricey (and some super-pricey) second-hand clothing, so that fact is not exactly shocking. However, lately there’s been something else feeding our habit. Namely, a desire to waste less, stand out from the crowd (and not in a street-style bait kind of way) and to stop feeding the fast-fashion machine. We’re not giving up on our beloved mall stores, we’re just being a bit more conscious about how much and what pieces we buy from those brands. And we’re not the only ones.
Marie Kondo’s book The Magical Art of Tidying Up has sold more than three million copies worldwide. In it, Kondo—a professional organizer—asks readers to get rid of anything that doesn’t bring them joy by recycling, donating or selling unwanted items in one fell swoop. Countless women have documented this process on the Internet and yesterday, the New York Times confirmed that the effects of the KonMari method can be seen in vintage stores across New York. From high-end consignment boutiques like Ina to hipster thrift stores like Buffalo Exchange, there’s been a significant upswing in stylish women unloading their unwanted items.
With more women leaning towards minimalism and investment shopping (and more copies of Kondo’s book sold every day), you might say that there has never been a better time to be a vintage fan and thrift shopper. You know what they say: One woman’s trash is another woman’s treasure.
Ready to get out there and thrift? We’ve got your back.