This Trend Used To Be Cheesy, But Now It’s Insanely Chic


Do you remember your first high-end bag? We do. It was emblazoned with a logo (a repeating one at that) and we toted it proudly. How else would anyone know it was designer? Logos were the coolest of cool. Then at a certain point in fashion, a shift occurred and overtly branded goods began to feel less than chic—on the precipice of tacky even. But not anymore. For fall, designers want you and everyone else to know you’re wearing their label, be it via ornamented lettering or a subtle monogram. See Raf Simons’ understated designs for Calvin Klein in which a tiny 205 (denoting the address of the brand’s New York City offices) is stitched onto a range of clothing. Or branded baubles like Saint Laurent’s monogram earrings and necklaces. The street style set is swarming with logos in full view—Gucci, Chanel and Louis Vuitton some of the most notable. It’s that good taste/bad taste juxtaposition that’s not only cool again, but super fun (in small doses, that is). Here, shop our edit of the chicest ways to embrace the new logo mania.

Adam Katz Sinding

Logo Mania

Sweatshirt With Ribbed Back Hem



Logo Print Sweatshirt



White Reebok Edition Tennis Socks



Logo Patch Sweatshirt


Tommys Jeans

Button-Embellished Printed Cotton-Jersey T-Shirt



Embroidered Cotton-Jersey Turtleneck Top


Calvin Klein

Printed Stretch-Cotton Jersey T-Shirt



Logo Print Shoulder Bag



Gold-Plated Necklace


Saint Laurent

Logo Clutch Bag


No. 21

F Is Fendi Earrings



Logo Print Iconic Pouch



Stripped Open Back Shirt



Clea Padded Bomber Jacket


Acne Studios

Leather Belt



Manipulated Figure Logo Bag


Marc Jacobs

Slash Logo Booties



Embellished Cotton T-Shirt


Miu Miu

GG Marmont Quilted Leather Belt Bag



Lucia Logo-Appliqué Quilted-Velvet Shoulder Bag


Dolce & Gabbana

Cahier Small Two-Tone Leather Shoulder Bag



Petite Malle


Louis Vuitton