10 Cool Brands To Shop For Aussie-Girl Style

With Australia Fashion Week kicking off tomorrow, our minds are focused on the effortless cool Aussie fashion labels do so well. With that in mind, we culled together this list of 10 collections that won’t break the bank but will make your closet more fab. These brands only add to the ever-expanding roster of impressive talent Down Under, and we can’t wait to see what comes down the Sydney runways this week. Shop these cool-girl labels to steal a little Aussie-girl style for yourself.


Founded by an art school alum and a former stylist for RUSSH magazine, Aje's collection boasts a breezy sensibility we love—the beachy stripes, ruffle detailing and gorgeous caftans in particular.

Shop Aje


Inspired by her hippie upbringing, designer Arnhem Bickley infuses elements of the modern bohemian into each of her pieces—in other words, the entire range is perfect for festival season.

Shop Arnhem

Faithfull The Brand

Popular among the fashion blogger set, Faithfull The Brand's playsuits and off-the-shoulder blouses are perfect for spring.

Shop Faithfull The Brand

Hunter The Label

Launched by designer Sara Wurcker in 2012, Hunter’s well-edited collection focuses on versatility and quality fabrics.

Shop Hunter The Label


Already boasting a strong presence in the US (you've probably seen the collection on Shopbop and Revolve Clothing), Keepsake has garnered a mighty celebrity following thanks to its range of fun, sexy pieces ideal for a night on the town with your girls.

Shop Keepsake


If a road trip to the desert is in your near future, don't leave home without Lenni in your suitcase. Birthed out of designer Lisa Stricker's affinity for vintage clothing and world culture, the collection radiates a '70s, free-spirited vibe.

Shop Lenni

Misha Collection

Favored by the likes of Ariana Grande and the Kardashian clan, Misha Collection has a killer range of sexy black and white options with sultry details like cutouts, lace and crochet.

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MLM Label

From shaggy sweaters to sultry strapless tops, MLM Label's collection is both modern and effortless—think model-off-duty cool .

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Three Of Something

Created by three Sydney-based designers (hence the name), the collection brings a bit of Bondi to the rest of the world with easy-breezy, mix-and-match pieces.

Shop Three Of Something


With roots primarily in swim and beachwear, Tigerlily's array of globally inspired prints are perfect for your next sunny vacation.

Shop Tigerlily