Denim brands abound these days, and those that catch our eye do so with innovative designs and high-quality fabrics—and 3×1 delivers exactly that. Founded by denim aficionado Scott Morrison who previously launched Paper Denim & Cloth and Earnest Sewn, 3×1 offers premium blues that’ll shake up your existing lineup of skinny jeans. The New York–based line brings trendy finishes like asymmetrical hems and raw edges to the forefront (Kendall, Bella and other It girls are fans), and selected pairs are made from Supima cotton—a special type of cotton grown only in the US Southwest. It contains longer fibers, so it’s much softer and stronger, resulting in yarns that pill less, fit better and retain color. So if you’re looking for cool cuts that are flattering and long-lasting, shop our favorites from 3×1 here.