The Cool Denim Brand To Shop If You’re Bored Of Your Skinny Jeans

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Denim brands abound these days, and those that catch our eye do so with innovative designs and high-quality fabrics—and 3×1 delivers exactly that. Founded by denim aficionado Scott Morrison who previously launched Paper Denim & Cloth and Earnest Sewn, 3×1 offers premium blues that’ll shake up your existing lineup of skinny jeans. The New York–based line brings trendy finishes like asymmetrical hems and raw edges to the forefront (Kendall, Bella and other It girls are fans), and selected pairs are made from Supima cotton—a special type of cotton grown only in the US Southwest. It contains longer fibers, so it’s much softer and stronger, resulting in yarns that pill less, fit better and retain color. So if you’re looking for cool cuts that are flattering and long-lasting, shop our favorites from 3×1 here.

Courtesy of 3x1

3x1 Denim

3x1 W4 Shelter Austin Crop Jeans In Byrd, $365

3x1 W25 Lacy Midway Skinny Jeans In Black, $395

3x1 W3 Higher Ground Gusset Crop Jeans In Elvia, $265

3x1 W3 High-Rise Straight Authentic Crop Jeans In Shadow, $325

3x1 W3 High-Rise Beaded Boyfriend Crop Jeans In Burke, $425

3x1 W4 Super-High-Rise Shelter Slim Jeans In Raw Edge Tin Coo, $285

3x1 W4 Shelter Pleated Crop Jeans In Oscar, $245

3x1 W25 Studded Crop Bell Jeans In Cole, $325