LA-based Reformation is one of our favorite brands because their flirty frocks and adorable separates are all completely eco-friendly. As if that wasn’t enough, they’ve taken things a step further by launching a new body-conscious capsule collection designed with the full-chested girl in mind. Apparently the first of many capsule collections to come, the line riffs on their signature cutouts and feminine silhouettes while providing enough coverage to conceal a bra. The result is an array of sexy rompers, dresses and tops that keep you covered without looking hidden. The only thing more genius than celebrating the bodies of their customers is the fact that they’ve dubbed it the “I’m Up Here” collection. Check out some of our favorite looks then get shopping, the line goes on sale in stores and online today.
Instead of diluting or compromising their fit, they've decided to approach different bodies well, differently.
The Dune Jumper, $198
The line accomplishes the rare feat of being sexy without being exposed.
The Majoram Dress, $198
Certain straps are strategically placed to conceal bras.
The Citronella Dress, $218
Signature cutouts, floral prints and bright color palettes are all key elements of the collection.
The Tawny Dress, $218