Innovation In Every Link: FOPE’s Seamless Design Between Craft And Technology

The story of the Italian jewelry brand FOPE is one of refined innovation, rooted in legacy. Combining craftsmanship and technology, FOPE is designing truly elevated gold jewelry for the modern era. Today, the brand’s engineering-first approach creates new possibilities for experimentation in flexible jewelry, developing pieces as multi-faceted as their wearer’s personalities.

A Brand’s Legacy

Founded by Umberto Cazzola in Vicenza, Italy, in 1929, FOPE’s legacy has always been rooted in the Italian goldsmith tradition. Just a decade after its founding, the outbreak of World War II threatened the company’s existence. Despite this, FOPE persisted and discovered new opportunities in the war’s conclusion.

“After the war, Odino Cazzola transformed the workshop into an avant-garde factory, pioneering the production of expanding watch straps,” a representative explained. “As the company evolved into a jewelry maker, Umberto and Ines Cazzola created the iconic Novecento Mesh and patented the flex’it technology, proving once again that flexibility is the defining trait of the brand’s character.”

Distinctive Craftsmanship

Through unique designs and innovative technologies, FOPE has grown from a goldsmith to a brand that redefines what made-in-Italy jewelry can be. Each of its pieces, whether gold bracelets, gold rings, gold necklaces, or gold earrings, is designed with comfort and sophistication in mind. In both structure and perception, the brand’s contemporary jewelry is entirely distinct in its craft.

“What underpins FOPE's aesthetics and style is innovation,” the representative continued, “not only that of the final product but also of the overall process. Innovation paired with human connection is what turns the tradition of craftsmanship into production technology.”

Insight Into FOPE’s Greatest Innovations

FOPE highlights two key innovations that have distinguished the brand from its competition, including the Novecento mesh and flex’it jewelry. The Novecento mesh stands out as FOPE’s signature link, an iconic, precious soft weave recognized for its originality and stylistic consistency. Rather than traditional soldering, the Novecento mesh’s soft weave is obtained by hooking components together.

The brand's second great innovation, flex’it, was invented and patented in 2007. The Flex’it system is designed to make 18-karat gold jewelry flexible with the inclusion of microscopic gold springs in its construction. These springs allow for a unique “flexible luxury” that stands as more than an aesthetic addition, but a functional design system. Hidden in plain sight, these systems allow FOPE jewelry to be worn with ease in everyday life.

Jewelry Accenting Personality

Recently, FOPE launched a campaign with British actress Olivia Cooke called All in Me, a story reflecting the brand’s philosophy. The campaign demonstrates that jewelry should be as multifaceted as one’s personality, capable of accenting a life’s story. As a FOPE representative put it, “It shows how many versions of us can exist in the same day, through jewelry.”

A Vision For The Future

FOPE’s mission has long been to promote a redefined vision of luxury, one that integrates seamlessly into a busy and dynamic life. Whatever personality one might reflect each day, FOPE will continue to offer jewelry collections that speak to such a story. Characterized by elegant design and innovative technology, FOPE aims to spread this new kind of expressive luxury throughout the world.

BDG Media newsroom and editorial staff were not involved in the creation of this content.