The ever-evolving world of denim is constantly surprising us. Whether it’s through new technology, styles or collabs, trust us when we say there is never a dull moment. This week Club Monaco, DL 1961 and Juniper Ridge are shaking things up—here’s how.
Club Monaco's Denim Goes Full LA
What: Club Monaco, our favorite destination for preppy-cool separates, launched a denim capsule collection in stores and online this week with the help of the LA-based ladies of Citizens of Humanity, McGuire Denim and Mother. Check out their fun interviews here.
Why: It's basically a curated selection of the best of the three brands' offerings, all inspired by the ease of California living.
DL 1961 Helps You Find Your Denim Soulmate
What: DL1961 has developed a resource guide dubbed "Three Essentials". Basically you answer a few simple questions (size, where you wear your jeans most, your body type) and they provide a prescription of three pairs you can try at home. You're only charged for what you keep.
Why: Sometimes the hunt for good denim is too overwhelming for the busy modern woman.
The Alternative To Washing Your Jeans (No Freezer Involved)
What: Juniper Ridge, a wilderness-inspired fragrance company has managed to bottle the scent of pine trees and the desert in an all-natural, petrochemical-free dry-wash spray for your jeans.
Why: Because denim should smell like adventure, not dryer sheets.