If you’re obsessed with perusing street style blogs as much as we are, you know that Swedish It girls Elin Kling, Caroline Blomst and Frida Gustavsson rule the roost. Embodying Scandinavia’s minimalist aesthetic, these ladies have a talent for pairing simple, neutral pieces with edgy separates for a look that radiates unstudied cool. Start adopting their “less is more” mantra and master the art of modern dressing with these Swedish style rules.
Cool-Girl Basics
Photo: Vanessa Jackman
Clean Cut
An oversized, menswear-inspired coat is their outerwear of choice. Pair it with a chunky turtleneck sweater and leave your hair tucked in.
Casual Upgrade
Even when dressing down, Swedish girls never look like they just rolled out of bed. Achieve their effortless-yet-put-together style by teaming sleek white pumps with a leather jacket and distressed jeans.
Minimalist Edge
Swedish street style stars like to soften the vibe of leather pants with a flowing silk blouse. Add a dash of androgyny with a pair of loafers.
Sporty Cool
Juxtapose a relaxed suit with a minimal sneaker for a playful daytime look.
Classic Carryall
A timeless everyday bag adds extra polish to minimalist separates. Opt for a classic shape rendered in a versatile, neutral hue with dainty hardware.
Tomboy Vibes
An unfussy beanie is a favorite cold weather accessory among the street style crowd. The tomboy topper adds interest to a casual outfit or edge to a smart ensemble.
