The Australian Brand You Need To Know

Zimmermann might be having the best summer ever. If you aren’t already a huge fan (we are), click through for a handful of reasons why one of Australia’s most beloved brands should be on your radar and a few tips from designer Nicky Zimmermann.

In mid-June, the Australian swim and ready-to-wear brand founded by sisters Nicky and Simone Zimmermann, celebrated its collaboration with Surf Lodge in Montauk, drawing the likes of Solange Knowles and model Bambi Norwood-Blyth to the uber-cool Hamptons hotel for a super-fun party.

Photo: @zimmermann_

They just launched a capsule collection of swimwear with our favorite luxe shopping site Net-a-Porter.

And to top it all off, just this week, the label opened its LA flagship store at 8468 Melrose Place! If you aren't in the area, head to the site to shop the brand's understated-yet-sexy designs.

Channel the brand's vibe this weekend with Nicky Zimmermann's 3 beach essentials:

1. A floppy, roll-up Panama-style hat.

2. The new white knotted swimsuit style we have done as part of our exclusive sports capsule for Net- a-porter.

3. A printed blouse to pair with flared jeans. I've just been in Greece and these were on heavy rotation at night!