(Style)

8 Basics Brands TZR Editors Have Worn Threadbare

A great wardrobe starts with a great foundation.

by Aemilia Madden
Updated: 
Originally Published: 
@ozma_of_california

Great style starts with foundational pieces — from tees to socks. TZR editors love these brands for basics.

We only include products that have been independently selected by TZR’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Leset

“It's their classic white t-shirt that keeps me coming back season after season — the boxy, slightly cropped silhouette is ideal to pair with anything from mid-rise jeans to wide-leg trousers.” — Hannah Baxter, deputy beauty editor@leset

Kerri Rosenthal

“When it comes to winter, I have a set uniform of a crewneck sweater, trousers, and boots. I love to stock up on bright-colored cashmere sweaters with a cheeky detail from Kerri Rosenthal to add some fun to my otherwise classic look.” — Kathy Lee, editor in chief@kerri.rosenthal

LNA

“I love how LNA always serves up basics with a unique twist. Whether it be a cool cutout tee or slit leggings, the Los Angeles-based brand never fails to bring some excitement to the table.” — Kelsey Stewart, fashion & beauty writer@lnaclothing

Richer Poorer

"I love the brand's t-shirts, undergarments, socks, hoodies — basically every essential it offers. The items are high quality, affordable, and ultra-comfortable." — Marina Liao, senior fashion news editor@richerpoorer

Sunspel

“Very rarely do I hype a single brand; but when I say Sunspel has the perfect t-shirt, it's not an exaggeration. The price may be slightly higher than you would normally spend on basics, but you truly get what you pay for in this case.” — EJ Briones, senior market editor, BDG@sunspelclothing

Aritzia

"I used to be a firm believer that there is no reason to spend more than $20 on a basic top, but buying one $40 tank top from Aritzia — that I wear at least twice a week and still looks the same as the day I bought it — changed my mindset.” —Annie Blay, associate beauty news editor@aritzia

Ozma

“When I discovered Ozma, I realized it was like no other basics brand I’ve owned before. The brand’s soft, neutral palette and rough, natural textures set it apart from others I’ve tried.” — Aemilia Madden, senior fashion editor @ozma_of_california

COS

"For basics, I look for the intersection of quality, contemporary design, and affordability. Since I wear them multiple times a week, they need to be durable. COS has the best modern staples at a moderate price point." — Copelyn Bengel, associate fashion market editor@cosstores