This Brand Got Real Women To Strip Down To Help End Body Shaming

Because of today’s increasingly inclusive environment, we’re seeing fewer Photoshopped ads and unrealistic body types in editorials. More companies from Aerie to Nike are embracing women with attainable figures—women who, pretty much, look just like us. Enter Lonely Label, which became the latest brand to get in on the action with a lingerie campaign that cast nine real women without retouching or image alterations. Founder Helene Morris chose ballerina Anna Collins, transgender model Aurel Haize Odogbo and fashion stylist Marcela Jacobina among other everyday women to strip down into lace bras and mesh bikinis for its Fall 2016 collection. “Our campaign serves to celebrate individuality,” Morris said. “We celebrate our differences, our different ages, our different bodies, our different stories [and] the differences that make us who we are.” Now here’s a brand that’s getting it right.

Photos by June Canedo/Courtesy of Lonely Label