This Is How Fashion Affects Your Brain

Can fashion make you smarter? partnered with popular podcast Invisibilia to investigate, and it would seem that the answer is “yes.” Their research found that clothing can “carry moods and abilities that exist outside of you, into your bloodstream, your brain, and change you in quiet but measurable ways, as least temporarily.” The scientist they interviewed called this effect, a temporary shift in identity enabled by a wardrobe change, “enclothed cognition.” What logically follows, then, is that temporarily wearing something associated with braininess, like a lab coat, can actually make you temporarily smarter. We’re not sure if we’ll be hitting our physician up for a clothing swap anytime soon, but this science is definitely worth noting all the same. Watch the full video below.