MSQRD is probably pretty excited about their newest unofficial ambassador. Cara Delevingne is making a name for the app by using it to post goofy and somewhat terrifying videos to her Instagram account. Short for “masquerade”—get it?—MSQRD allows you to overlay your face with that of celebrities (like Leonardo DiCaprio or Barack Obama) and animals (like a gorilla or a dog). The app, available only for iPhones at present, may sound and look questionable, but it’s as addictive—if somewhat scarring—as the ever-playful actress’s Instagram feed makes it look.
Cara, as Leonardo DiCaprio
Cara, as a dog
@caradelevingne
Cara, as a gorilla
@caradelevingne
