A makeover can inform a renewed sense of self and today Barbie is seeing a major and impactful transformation. Under fire for condoning unrealistic beauty standards in the past, Mattel has debuted three new body types for the famed figurine as part of the Fashionistas line including tall, curvy and petite. By creating more universal appeal, the longtime figure of “perfection” is now more relatable than ever with offerings of 7 skin tones, 22 eye colors, 24 hairstyles and an assortment of clothing and accessories to pair. “Barbie has always given girls choices—from her 180 careers, to inspirational roles, to her countless fashions and accessories,” said Evelyn Mazzocco, Senior Vice President and Global General Manager Barbie. “We are excited to literally be changing the face of the brand—these new dolls represent a line that is more reflective of the world girls see around them—the variety in body type, skin tones and style allows girls to find a doll that speaks to them.”
We admire Mattel’s foray into a more diverse market which comes at a time when diversity conversations have taken Hollywood by storm. It’s refreshing to see the brand give young girls a chance to feel accepted and part of a community that embraces diversity which until now offered a more skewed perception of acceptable body image, beauty and style. Available this spring, shop Barbie’s new look on Barbie.com, Shop.Mattel.com and across toy retailers globally.
