Forget Rose Gold—This Is The New iPhone Color Trend

Get ready for the color of the season: red. The vibrant hue has already taken over your closets, shoe racks and even makeup palettes, so it should be no surprise that it’s set to dominate the tech industry as well. Apple just released its iPhone 7 and iPhone 7 Plus in a special-edition red guaranteed to sell out as soon as they hit shelves and online this Friday. But it’s not just the on-trend aesthetic that’s getting all the buzz. A portion of the proceeds from each purchase of the (PRODUCT)RED smartphones will go to The Global Fund in support of HIV/AIDS programs. (You can get them in 128- or 256-gigabyte sizes, and prices start at $749.) With more than 36 million people around the world living with the virus, that’s a small price to pay to both look and feel good.